Supply-Chain Flow Chart
Description
In this activity, you will research the supply-chain logistical strategies of two companies of your choice. After identifying how the company distributes it's products, you will then create a flow chart to visually show the strategies used. In Figure 12.2 of your text, Principles of Marketing, there is an example of multiple consumer and business channels a company may use. Remember, companies may use multiple channels to distribute and sell their products.
A discussion forum will be open for students to share and comment on each others flowchart. Use comments by other students to enhance and edit your project before final submission. By Sunday midnight, submit your flowchart to the Dropbox.
In this activity, you will research the supply-chain logistical strategies of two companies of your choice. After identifying how the company distributes it's products, you will then create a flow chart to visually show the strategies used. In Figure 12.2 of your text, Principles of Marketing, there is an example of multiple consumer and business channels a company may use. Remember, companies may use multiple channels to distribute and sell their products.
A discussion forum will be open for students to share and comment on each others flowchart. Use comments by other students to enhance and edit your project before final submission. By Sunday midnight, submit your flowchart to the Dropbox.
Tools
You may use any number resources to create your flow chart. Below are a few you may choose to use.
Reference:
Figure 12.2
Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Upper Saddle River, New Jersey: Prentice Hall.
You may use any number resources to create your flow chart. Below are a few you may choose to use.
- Microsoft Word
- Inspiration 9
- iMindMap
Reference:
Figure 12.2
Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Upper Saddle River, New Jersey: Prentice Hall.